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Ever since the Big G dropped the Big P… Okay in laymen’s terms; ever since Google released the Penguin update on the World, there has been a lot of chatter and nail biting from SEO’s, Link Builder’s and Website owners alike wondering if those years of cheap and easily gained links were going to be [...]
As a small business owner, you probably already understand the importance of promoting and marketing your company in a variety of ways, from advertising locally using business directories such as the Yellow Pages, to online either through a website or Google+ Local listing or even using PPC and Adwords to drive targeted traffic to your [...]
Chances are that most small business owners will see their website as necessary evil, but none the less, something to add to the marketing mix along with such things as paying to be in Yell.com (or similar yellow pages / business directories). What a lot will not be doing is making sure their content is [...]
As technology pervades into modern lives more and more, smarter small business owners have begun to realise the importance of the Internet to market their businesses. Of those businesses, a lot of them do not place a high importance on utlising a blog on their website, instead focusing their efforts on social media platforms such [...]
