As technology pervades into modern lives more and more, smarter small business owners have begun to realise the importance of the Internet to market their businesses. Of those businesses, a lot of them do not place a high importance on utlising a blog on their website, instead focusing their efforts on social media platforms such as Facebook, Twitter and most recently Google+. They often cite the fact they do not have the time to write blog posts and see social media as a quick and easy way to engage potential customers. In doing so, they are ill advised and missing the potential to use their company blog to bring the conversion away from social media websites to their own websites.
For those small businesses which have begun doing this, they have realised the benefits it has and the positive impact it brings to their businesses. Blogs are cost effective and efficient tool which can be harnised to establish your brand and gain a foothold in your market. If done right, a successful social media campaign should encompass your social media profiles and your onsite blog, which can help to bring the right attention to your business, attract new prospects and turn your existing clients into fans and followers.
Here are five ways to get started with blogging for your small business blog…
1. Content is King
This is much used, possibly overused Internet buzzword, but it does emphasise the importance of good quality content. Provide useful content such as tips and stories that can help your readers to gain insightful knowledge. By doing this, your blog will be seen as an important resource and enable you to impart your knowledge to the community, in turn creating presence, reputation and trust for your company.
The types of useful content that work, include offering Tips and tricks related to your products and services. Overly self promotional blog posts will turn your readers off, just like they are likely to if you use social media to push your marketing message too hard. Blog in a way that it offers a way for your client to connect to your business on a personal level and shows your human side, not the corporate side fosucing on sales and marketing.
2. Blog Regularly
Blogging regularly and updating the posts on a consistent basis is not an easy task to achieve. It require alot of effort and hard work to churn out meaningful content. Successful business blogs post new content at least few times a month. You may find a drop in readership if the readers find themselves coming to the blog with the same old content that is not updated.
So by making sure you post good content, which is spell checked and free of errors, it will keep readers coming back. In the long run, it can help your business to build a strong community and turn those readers into customers of your products and services. It would be good to stick to a regular blogging schedule, rotate between different writers in different departments so that there would be a constant stream of fresh content from different angles.
3. Enable Comments
Enabling the comments on your website is a double edged sword. While blog comments can open you up to criticisms that you do not want to hear about your business, comments can also help connect between you and your readers. The bad comments and criticisms on your blog posts, products and services may be nasty but it can help you finetune your business. You get to know the most direct responses and feedback of your customers and what you can improve on it.
Enabling comments will also make your business blog more interactive and bring you closer to your readers. Positive and good comments of your blog can also heighten awareness of your products, triggering more sales in the long run.
4. Make your content accessible
To maximise the number of people who can see your blog posts, you can offer things such as RSS Feeds which enable people using Feed readers to get your new content as soon as it’s published. You could also offer an email newsletter featuring your best content on a weekly or monthly basis. However, remember that nobody likes Spam! So avoid overly publicising promotions, discounts and press releases in your blog posts and email newsletters. You can post some product promotions and launches but be sure to keep them minimal. Use the blog and newsletters to share thoughts on your industries and the upcoming trends. You could also show some behind the scenes of your team members to let the readers have a sneak peek of your business.
5. Take Advantage of Social Media Platforms
Finally, having social share buttons in your blog will allow your readers to share your content quickly and easily. Never underestimate the power of social media platforms like Facebook, Twitter or Google+.
A useful post can go viral within hours of sharing across countries, regions and cultures around the world! Leveraging on social media will help your business to get most out of the content that you create.
6. Everybody does lists with 5, 10 or even 20 tips.
We like to be different so we’ve decided to add one more bit of advice for you.
As you can see, a blog will complement your website, so if your business has an existing website. Blogging can be a great way to complement your website. A successful and good blog can help you drive traffic to your website and provide a more personalised means for customers and reader to connect with your business.
Be sure to synchronize the themes, colours and styles of your website and blog so that clients can identify that they come from the same source and company.