Guest Blogging often termed to as Guesting Posting and Blogger Outreach is a great way of getting your website, your brand or your business introduced to another audience elsewhere on the Internet. It is a really simple idea and has been used to great effect in the offline media World to great effect for many years with people writing guest columns in newspapers and articles for magazines. Additionally, it is also a way of getting a very relevant link to your own website by being able to control the content and the context of a link back to your own website.
So how does Guest Blogging work any different to simply paying for a link on a relevant blog or website you may be thinking. Well the difference is rather than paying for that link to be there on the website with no real value being contributed to or from the website. By providing unique content to be posted on that website, having one or two links back to your own website is seen as a reward for your contribution and this is an acceptable practice and will not cause your website to be penalised. There are low quality websites that are easily found online that claim to be able to provide cheap articles for Guest Posting or even offer to find websites willing to post the article on their websites. But the reason these are so cheap will be because the articles in question are usually of a poor quality and/or “spun” articles. “Article Spinning” is essentially the name given to the practice of taking an original article and then changing certain keywords within the article, changing sentences within the article but essentially keeping the same structure and feel of the article. It is not advised because the search engines are getting much better at detecting this practice and also because some of the articles this technique produce will be of a low quality which Google’s Panda update was designed to weed out.
So with one last nugget of wisdom for you; “You get what you pay for”, as they say…