Internet Marketing encompasses a number of disciplines in order to promote businesses and their websites online. There are many things that a business can do to promote themselves online from building their own websites, running a blog on their own website, making use of social media websites such as Twitter, Facebook, Google+ as well as others which don’t get given as much thought such as YouTube, Flickr and Pinterest.
If you’re not making use of the available online marketing tools available to you and your business. Be this because you’re unsure how to get started with them, you don’t know which ones you should be using or simply unsure if you need to bother with them at all. Well we can help you to better understand what, why and how…
Search Engine Optimisation (SEO)
If you have a website which you want to promote and you’re relying on your website to be a marketing tool to gain more leads and sales. Then you’re going to need to make sure you’re ranking well in the major search engines, such as Google, Bing and Yahoo.
[ilink url=”http://www.smallworldseo.com/seo/”]Search Engine Optimisation (SEO)[/ilink]
Monthly SEO & Link Building
Regardless of what anyone says, Link Building is still one of the most important aspects of website promotion. However, low quality Link Building should come with a warning! Don’t do it! Don’t pay for it! Unless you want an “Unnatural Link Warning” from Google that is.
[ilink url=”http://www.smallworldseo.com/monthly-link-building/”]Monthly SEO & Link Building[/ilink]
Pay Per Click (PPC)
For many small businesses, using PPC to attract customers to their websites is an ideal marketing tool. Often, PPC is recommended for short term or time sensitive promotions such as to promote sales or seasonal offers. SEO is recommended in long term as it is more sustainable.
[ilink url=”http://www.smallworldseo.com/ppc/”]Pay Per Click (PPC)[/ilink]
Local SEO & Local Citations
Regardless of whether your business is offering products and services to a small geographic area or across an entire country. Being found by customers in your local geographic area is often an easy way of gaining additional rankings in the search engines.
[ilink url=”http://www.smallworldseo.com/seo/local-seo/”]Local SEO & Local Citations[/ilink]
Guest Blogging
For anyone who doesn’t know, Guest Blogging put simply is where you provide a well written piece of content to a blog or website owner. In return, they attribute the blog post to you by providing a link back to you website. A natural and safe way to build links.
[ilink url=”http://www.smallworldseo.com/guest-blogging/”]Guest Blogging[/ilink]
Backlink Analysis
Lets face it, any website which was created before 2012 is likely to have a lot of skeletons in it’s closet. The type of skeletons that come in the form of poor quality links bought from low quality spammers on the cheap. Something Google Penguin and Panda put a stop to.
[ilink url=”http://www.smallworldseo.com/seo/backlink-analysis/”]Backlink Analysis[/ilink]