The definition of Small Business is one that has fewer than 50 employees. With an estimated 4.8 million business in the UK and a huge 99% of those being Small businesses. There are a lot of businesses falling into this category, a lot of whom have found the chance to startup thanks to opportunities on the Internet. An example of this, is this very website and business – Small World SEO.
One of the biggest problems for a lot of Small Businesses is they do not really understand the Internet and the opportunities a website, social media profiles, a well rounded SEO campaign and quality Link Building can do to help them market their businesses to their customers. We’ve tried hard to make the information as easy and accessible to understand for business owners and managers who may not always understand the technology and requirements to market their businesses website to enable their business to be found by their customers in Google. If you’re in this exact position, please take a look around our website and feel free to get in touch with us if you’d like to find out more about what you need to do to market your business online.
Before the Internet, the only available marketing channels to Small Businesses were the Yellow Pages and other local advertising media. The idea of using other methods such as advertising in the national newspapers, billboard advertising, television and radio would have been out of the question due to the high costs. This made it difficult for many Small Businesses to take the step up to be able to reach customers in other cities and countries, especially those that were in competitive markets with many other competitors selling their products or services in other areas.
Small Business SEO and Link Building
For Small Businesses today, the only thing holding them back from marketing to customers in other cities is a good website which is well optimised for their desired keywords. As well as an actionable SEO plan and quality Link Building to promote your website in Google so you’ll be found by your perspective customers.
We understand that for most Small Businesses, a marketing budget is money that grows on the money tree at the bottom of the garden and that any money that is put into marketing needs to provide a return. As so, we’ll never push you into increasing your budget beyond a manageable amount for you and your business. Likewise, we wont waste your time and money by doing SEO and Link Building to help you rank for keywords which will not provide you with a return. We use the Google Adwords Keyword Tool to confirm the number of monthly searches within Google for each given keyword. We also use this tool, a long with a good dose of ‘common sense’ to check who is currently ranking for your chosen keywords to see what the likelihood is of you being able to muscle out your competitors to be able to reach the first page.
Small Business SEO Marketing
To put things in to context, you can think of us as your online marketing department. Your guide to Google and what you need to do to market your business to the World. To find out more, feel free to browse around the website, check out our packages and contact us for more help…